回首頁LOGO按鈕

中國醫藥大學附設醫院國際醫療中心2026年以「打造非首都醫院成為亞太國際醫療樞紐的可複製五步驟架構」專案，榮獲「年度最佳行銷獎（Marketing Initiative of the Year）」殊榮，奠定本院在國際品牌行銷領域獲得專業機構全面認可的新里程碑。大會評審團指出：「醫院透過五步驟架構，成功強化機構信任並拓展國際醫療合作，將營運成果轉化為長期且具永續性的跨境合作模式，展現高度可複製與跨領域應用價值，值得嘉許。 International Center of China Medical University Hospital was honored with the Marketing Initiative of the Year award in 2026 for its project, “A Replicable Five-Step Framework for Transforming a Non-Capital City Hospital into an Asia-Pacific International Healthcare Hub.” This achievement marks a significant milestone, demonstrating that the hospital's international branding and marketing efforts have gained comprehensive recognition from a professional international institution. The judging panel commented: “Through its five-step framework, the hospital has successfully strengthened institutional trust and expanded international healthcare collaborations. By transforming operational achievements into a long-term and sustainable cross-border partnership model, the initiative demonstrates a high degree of replicability and cross-sector applicability, making it a highly commendable accomplishment.